Case studies
In-depth write-ups of real projects — the problem, the constraints, the decisions made, and what actually shipped.
Taxi Pavel
Rebuilding a taxi service's website into a more conversion-focused, modern, and faster version — design, code, SEO and Google Ads handled solo, with real numbers to show for it.
ChallengeMe
A web app that couldn't work for a mobile-first, sports audience, rebuilt native for Android and iOS — plus an honest look at why the redesign alone couldn't save the product.
FireAlarm
Long-term product design on a rescue-service alert app — from a web-only, account-less tool to a native app with 30,000+ users, plus an honest look at what still needs work.